Thursday, 12 April 2012

Aweber Or MailChimp For Email Marketing?

If you use email marketing, you will have definitely heard of Aweber and MailChimp. But which is the best to use?

Design Forms: In terms of the forms you can use, MailChimp is a lot better if you are someone who is good at designing. Your are aloud to design your forms entirely from scratch, however they do have templates to be able to create a professional looking form. If you use Aweber, you will be encouraged to use one of their templates and customisation may require some level of skill to be able to avoid this.

Email Tracking: When it comes to tracking, Aweber is the far better option. Everything you would want to know is shown to you. You are able to see exactly who of your subscribers has opened your emails and which links they have clicked on. MailChimp however, only uses a very basic system, based on stars. Stars are shown next to each of your subscribers to vaguely show how interested they are by your emails.

Pricing: The good thing about Mailchimp is that they offer a free trial period for up to 500 subscribers. Aweber is on the whole, more expensive than MailChimp.

I haven't mentioned the support quality or the best auto responder. Aweber, without a doubt, has the best support. As for the auto responder, it is a tough call, as both companies offer great auto responders.

Overall I would have to say that Aweber is the best option available. Almost everything is of a higher quality. If you do not have a lot of money to start up with then maybe MailChimp is the best option for you, however if price isn't a problem I definitely recommend Aweber.

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